The NFL’s Heart Is in the Right Place, But the Head Just Wasn’t Thinking

By
for NFLSportChannel.com

Published: October 5, 2009

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... raising awareness for breast cancer.  To create this awareness, the NFL had Reebok and other sponsors create pink apparel for the players and coaches.  

I don’t want to be the one to knock the NFL for this admirable effort, but I’ve got to think that all the money spent to create these gloves, shoes, wrist bands, hats, and other articles of clothing would have been better spent on research.

To show awareness, the NFL just had to have the announcers mention it every 30 seconds (which they did).  Again I appreciate the NFL’s efforts, but I wish the money spent to create this awareness could have been used a bit more judiciously.

Breast cancer awareness is one thing, and honestly I believe at this point we are all pretty aware of it.  What is really needed is funding for research.

In the end I give the NFL and A for effort, however execution-wise, I wish the league would have spent the money a bit more wisely.

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Article Source: BleacherReport.com


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