The Business of Football: Can the Jacksonville Jaguars’ Ticket Sales Increase?

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for NFLSportChannel.com

Published: October 10, 2009

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... in the question of how good this team is, and the question that everyone wants to know, are they a playoff caliber team? Or will they make the playoffs?

And here is were the speculation begins.  But lost in the feelings of reemergence as a solid, confident team, is the positive business acts that have occurred for the Jaguars in the recent weeks. 

Sure, the Jaguars' ticket sales may be down at an all-time low, causing people to fear re-location, and the loss of the team in Jacksonville.  But the point is, there are signs of change in the air.

I was visiting nfl.com, a site not often known for its Jaguar advertisements.  I was looking at Rookie of the Year tape interested in whether Derek Cox, the young rookie corner who leads all rookies in interceptions, was mentioned as a candidate.

Shockingly, as the preview for the rookie of the year program was being played before the actual segment, I saw another Jaguar at the podium.

It was not M...

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