Lions Owner Ford’s Eulogy Will Need Some PR Work

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for NFLSportChannel.com

Published: March 18, 2009

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... who of Detroit and national sports. As it should have been.

There’s no riddle when it comes to the legacy of Davidson, Mr. D, who passed away last Friday at age 86. There’s no need for a spin master or a cadre of P.R. types to punch up his bio and his legacy.

It’s all there: championships, the resuscitation of a moribund franchise, a star-studded player roll, an entertainment empire that reaches beyond sports.

You don’t have to be clubbed over the head to “get” why Davidson’s legacy will land among the greatest of those in Detroit sports history.

I wonder what Bill Ford Sr. is thinking today.

It’s ghoulish and morbid, but whenever one in a small clique passes, the other surviving members are looked at cross-eyed.

Ford is on the clock. So is Mike Ilitch—in the legacy department. Unseemly, but true.

Ilitch is going to be 80 this summer, but by all accounts he seems to be in pr...

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