Is Darrius Heyward-Bey The Next Big Thing in Sports Marketing?


Published: March 26, 2009


... >Here’s the Sun’s ongoing love affair with Darrius Heyward-Bey’s journey to the 2009 NFL Draft. It’s amazing how a tryout has changed the outlook of so many observers in and around the NFL.

Just a few months ago, Heyward-Bey was a quiet kid that Ralph Friedgen couldn’t get the ball to if his life depended on it.

In a few months, he might be the next face of Comcast Hi-Speed Internet.

Heyward-Bey is a great story that will likely bubble to the top of football fans’ radars as quickly as his draft stock.

But in a league where quarterbacks and linebackers are marketing gold, will he really be a wide receiver that can sell a product outside of the mid-Atlantic region? Larry Fitzgerald is great, Steve Smith is great and Calvin Johnson is great, but I don’t see them in any notbale national marketing campaigns.

So for as much as I, and a bun...

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