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In the Jacksonville Jaguars’ Battle with the Economy, It’s the Fans Who Lose
Published: July 1, 2009
Things are tough all over.
Economic fragility can create a sobering reality in every facet of your life. As people assume a bunker mentality to contend with the current collapse of the global economy, sports franchises are dealt a double-whammy.
First, they rely upon fans to support their product. This reliance takes many forms. Ticket sales sit near the top of the pyramid. But television revenues, licensing, endorsement deals, and sponsorships are all tied to the economy.
Even iconic figures have felt the pinch.
Tiger Woods enjoyed major sponsorship support from General Motors, with Buick as a major product endorsement. They parted ways earlier this year as General Motors prepared to file for bankruptcy.
The Dallas Cowboys and New York Giants have struggled to find ways to generate additio...
Read Complete Article at Bleacher Report - NFL
Article Source: BleacherReport.com
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